Offline distribution would also mean higher expenses and therefore a rise in price. Most amazing of all, Xiaomi is able to offer quality products at affordable prices, and still make plenty of profit for themselves. Xiaomi Pestle Analysis. This is especially true for some geographic regions, where previously devices were too expensive to even consider. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors and industry. Xiaomi has a fantastic opportunity to capture these emerging markets, such as Africa or India, thanks to their great prices. Unfortunately, Chinese products are viewed as inferior in some parts of the world — especially the United States. Excellent entrepreneurial team member, e.g. Weaknesses in the SWOT analysis of Xiaomi, Opportunities in the SWOT analysis of Xiaomi, Natural Unemployment Definition – Components, Factors and Reduction Methods, Top 25 Search Questions on Google in 2020, Top 10 Instagram Accounts with the most followers in 2020. This means that Xiaomi has had a hard time penetrating these prejudiced markets. So what are these political factors? Like every company, Xiaomi faces some Threats: The smartphone and electronics industries have a reputation for being cutthroat competitive. Xiaomi is a relatively new electronics manufacturer, so they’ll need to be extra careful they’re not pushed out of the market. Naturally, this would be a two-step process. Despite its weak branding in the Western hemisphere, Xiaomi is one of the largest tech companies in the world. Xiaomi Case Study Examples. November 12th 2017. China is without a doubt one of the strongest manufacturers in the world. The methods … They define good employees … Xiaomi is far behind Oppo and Vivo where BTL Campaigns are concerned. Swot Analysis Of Xiaomi. Furthermore, Xiaomi has a relatively weak brand perception overall. A SWOT analysis is a framework that is used to analyze a company’s competitive positioning in its business environment. Please consider supporting us by disabling your ad blocker. It has been extremely successful using its innovative marketing approach to sell its products online. This simple framework is used to evaluate the positioning of a firm in a competitive market. There are only growing amounts of tension between … Specifications of the smartphones produced – Xiaomi smartphones are technologically advanced as well and they give higher tech specs at lower price. Most players in these markets are well-established brands with plenty of capital to support them. Xiaomi phones are especially renowned for their camera which is said to be very high resolution and gives excellent photos. It is an important technique to understand the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Xiaomi is facing in its current business environment. December 27, 2017 December 12, 2018 admin Case Study Xiaomi. It is said to be the 5th largest smartphone manufacturer as of 2017. 1. Smart Router Market SWOT Analysis 2020 by Players – Xiaomi, Qihoo 360, Tenda, Linksys, TP-Link, Gee, Huawei. Expansion – Covering the developing countries and the emerging markets should be the priority for Xiaomi. Xiaomi needs to increase its sales and service centers both if it wants to retain its customers. Secondly, Xiaomi would need to go about promoting this message with some clever marketing tactics. Strength. As always, Xiaomi needs to be careful with their competition, and should probably invest some more money into customer service to avoid a PR disaster! SWOT analysis of Xiaomi can lead the company towards … Strengths: The Xiaomi … As a result, the smartphone and electronics market is growing organically. PESTLEanalysis.com is an educational website collecting all the information and resources related not only to PESTLE but also SWOT, STEEPLE and other analysis that will come useful to business owners, entrepreneur, and students alike. This is because their offline distribution is not upto mark and Xiaomi phones sell mainly via E-commerce. Unfortunately, Xiaomi has a relatively weak brand. Distribution – Besides online distribution, Xiaomi also needs to concentrate on offline distribution if it ever wants to be consistent like some of its top competitors. 3.0 Xiaomi SWOT analysis 2017-2018. Dubbed the ‘new Steve Jobs’, Lei Jun is perceived as the face of China Inc, along with Alibaba Founder Jack Ma. Your email address will not be published. Offering extremely high-quality products and great prices — and making a profit while doing so — is a solid foundation for any business. you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few “Mi Stores” located around the world, PESTLE and SWOT Analysis: When to use SWOT, 3 SWOT Analysis Templates for Efficient Business Planning, 4 Ideas on How to Boost Your Consulting …, Understanding Employability and Ways to Improve It, Coronavirus Data Analysis: How the Outbreak may Impact …, Tools To Ensure Your Remote Marketing Team Is …. Low Skimming price – While other smartphone manufacturers survive on skimming price, Xiaomi launches its own phones at low prices in the flash sales. Thus, they are a huge threat to Xiaomi. The report was conducted to analyze from marketing strategies perspective why Axiom has made such a big success In smart phone business since It was founded In 201, and to make some recommendations for Its further success. Admittedly, Xiaomi does have one particular Weakness holding them back: Xiaomi is a Chinese electronics brand. Expanding the product portfolio will help the brand in brand building as well as in getting higher revenues. It’s viewed primarily as a budget option by consumers around the world, and not as a leader in build quality and performance. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. We’ll also look at some of the manufacturer’s Weaknesses, as well as Opportunities and Threats for the future. Strengths in Xiaomi SWOT Analysis `1. Finally, make sure you also check out our PESTLE analysis of Xiaomi. Threats- Xiaomi: Designing an Ecosystem For the "Internet of Things", Chinese Version. Xiaomi should definitely keep their guard up. Every company in a business has certain frameworks that they …, What is SWOT Analysis? These days, he spends his time flipping domain names, writing articles and pursuing other interesting business ventures. CompanyProfile: Xiaomi isa chinabasedprivate mobile manufacturercompany,havingheadquarterinBeijing.Itis3rd largest Smartphone makerinthe world.Xiaomi designs,developandsell smartphones,mobile apps,laptopsandother electronicdevices. Manufacturing Advantage – China has a huge manufacturing advantage because the country in itself is known for manufacturing and exporting the products. M In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. It's often hard for fresh graduates or interns to determine their employability. 2106 Words 9 Pages. This is due to cheap labour and due to the technology built over time. SWOT: Xiaomi, Smart Devices, Worldwide Published: 18 September 2018 ID: G00358551 Analyst(s): CK Lu, Angie Wang Summary Xiaomi, the fourth global smartphone vendor by market share, has rebounded from a sales decline in 2016. SWOT Analysis of XIAOMI 1. Thus, they are a huge threat to Xiaomi. Xiaomi is a Chinese brand in every capacity. The brand launches ATL campaigns only when coming up with a new product. First, Xiaomi would need to ensure their manufacturing processes are as green as possible — by reducing and managing waste products and pollutants. SWOT analysis is a vital strategic planning tool that can be used by Xiaomi managers to do a situational analysis of the organization. Brand Building – Brand building methods such as Sales promotions, Trade promotions, ATL campaigns and BTL campaigns should be launched as regularly as possible to build a better brand image. Research and Development – Xiaomi invests heavily in R&D and it is a market follower but its major R&D expenses are towards cost advantage and not differentiation advantage. The product portfolio of Xiaomi is also limited which further effects the brand image. This shows that Xiaomi is strongly rising in the smartphone market and has already beaten several giants. To conduct a SWOT analysis to assess Xiaomi India’s current position and how the company capitalizes its opportunities in the Indian market. SWOT analysis is a vital strategic planning tool that can be used by Xiaomi managers to do a situational analysis of the organization. The current trade war between China and the United States would deepen the wounds. This market penetration of Smartphones is for the benefit of Xiaomi. In this model, the product is made available only in limited quantities and sold at a very low price. Highest selling Smartphone – The REDMI Note 4 became the highest selling smartphone in India and China and practically in 50% of the Asian market. Xiaomi co-founder and CEO Lei Jun is an effective business leader named “Businessman of the Year” 2014 by Forbes Asia. Well, for starters, Xiaomi is exposed to all of the deeply-political trade and import laws between Chinaand other parts of the world. Register to read the introduction… It is the market leader and a trusted brand in China which has made the country proud. Show More. 9.13.3 Product benchmarking. January 4, 2019 By Hitesh Bhasin Tagged With: SWOT articles. Advertising and Marketing spends – The advertising and marketing spends of the brand is very low. Brand Image and Equity – Because the advertising and marketing efforts are poor, the brand image is not so good as Samsung or Apple or other such competitors. Xiaomi.com Profile and Strategic SWOT Analysis from Platform Executive is a cost effective solution for researching this business. Xiaomi inc swot pestle 1. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Besides this, Oppo and Vivo have a strong offline presence and have huge distribution network. Penetrative Pricing – Xiaomi has the strongest penetrative pricing advantage because it generally uses direct marketing techniques and avoids dealer and distributor margins. The better phones they manufacture, the more they will be able to capture market share. They design, manufacture, and sell many of their products in the country. Here are Xiaomi’s most notable Opportunities: The global GDP is rising, and, as a result, consumers have more and more money to spend on electronics. These brick and mortar stores would not only improve Xiaomi’s offline sales channels, but they would also improve the company’s perception as a luxury or high-quality brand. Xiaomi Swot Analysis. As a result, most potential customers who have the potential to buy high end smartphones are also buying chinese smartphones for their lower prices. Good Quality products – Even at such low prices, no one can doubt the quality of Xiaomi phones. For example, Xiaomi is able to sell millions of devices in the Asian market, especially in China and India, which would be impossible as a luxury brand such as Apple or Samsung. In part, this is thanks to the powerful specifications of the individual components which Xiaomi use in their devices. Offline Distribution – Xiaomi mainly sold through the flash sale but at times, it was difficult for customers to get their hands on a REDMI or MI model phone. Download PDF. 9.13.1 Xiaomi Company overview. This model made the consumers crazy and each Xiaomi looked like a price which was hard earned. Threats in the SWOT analysis of Xiaomi Competition – Oppo and Vivo are 2 of the biggest competitor for Xiaomi because they are themselves from China and have the same manufacturing advantages like Xiaomi. More over, it needs to advertise these advantages to get more and more customers to buy their products. Service – The lack of service centers equivalent to the number of sales by the brand is a worrying statistic. 9.13 Xiaomi. You can follow me on Facebook. Variety of smartphones and other devices available: Xiaomi has a variety of smartphones at different prices in its portfolio, catering to different types of customers. 736 Words 3 Pages. These low manufacturing costs are likely due to the low cost of labor in China, as well as the significant economy of scale which arises when manufacturing so many devices. Secondly, it allows them to enter new, previously-untapped markets in which smartphones were previously too expensive. There’s a growing environmental consciousness, especially in more developed countries, and Xiaomi may be able to profit from this while saving the planet! There are five forces categories that determine competitive power in a business situation. Connected Health Market SWOT Analysis 2020 by Players - Xiaomi, Samsung, Athenahealth, Epic Systems 11-20-2020 05:15 PM CET | Health … Xiaomi is a company from Beijing in China which manufactures Smartphones. The dying need for expensive smartphones – People are tired of spending money every year on a Samsung S8 or the latest Apple Iphone. However, there have been reports that Xiaomi lacks the customer service infrastructure to adequately serve all of their recently-acquired customers. News Bitcoin surges to all-time record as 2020 rally powers on Quite consistently, Xiaomi has posted profits amounting to hundreds of millions of dollars. On the topic of branding, Xiaomi has another opportunity for growth. Having freelanced for years, Thomas has appeared on various online publications numerous times, but recently set up his own website 'TalkSupplement' about the world of sports nutrition. Xiaomi Company Profile and SWOT Analysis from Platform Executive is a cost effective solution for building your platform-based business. View original. Analyse the various strategic business units in Xiaomi's portfolio and assess which ones are the stars and cash cows generating the most value, or the question marks, and dogs that may need further investment or divesting to achieve a balance of the portfolio. Xiaomi: an overview. 9.13.2 Financial performance. While Xiaomi does have a few “Mi Stores” located around the world, they could certainly invest in some more. Android smartphones and expansion to other consumer devices offer growth opportunities; but threats abound for the company, most directly from local competitors. XiaoMi. Our website is made possible by displaying online advertisements to our visitors. SWOT Analysis is a proven management framework which enables a brand like Vivo to benchmark its business & performance as compared to the competitors and industry. Xiaomi … 9.12.5 SWOT analysis. Originating from China, the Smartphones are manufactured in huge quantities and have wide acceptance across the world. Overall, Xiaomi is in a pretty good place. Unfortunately, Xiaomi has a relatively weak brand. Brand Differentiation is absent – The smartphone segment has become such that brand differentiation is becoming very difficult. By pitching themselves as a “green brand” — i.e. Here is the SWOT analysis of Xiaomi. China is also one of the largest consumers in the Asian market. 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